On June 21, 2026, the new Moschino creative directors stepped into the house like a punchline waiting for its next setup, carrying Sunnei’s offbeat Milan language into one of fashion’s most famous temples of irony.
On June 21, 2026, the new Moschino creative directors stepped into the house like a punchline waiting for its next setup, carrying Sunnei’s offbeat Milan language into one of fashion’s most famous temples of irony.
June 21, 2026
Loris Messina and Simone Rizzo arrive as Moschino creative directors with the neatness of a good joke: the setup was already hiding in plain sight. The house needs designers fluent in fashion’s ridiculous grammar, people who can turn a hemline into a wink and a runway into a raised eyebrow. Franco Moschino built the brand by making clothes misbehave: jackets argued with slogans, dresses smirked at good taste, and luxury learned how to laugh at itself. For that spirit to land today, irony needs timing, nerves, and a little bad behavior.
Loris Messina and Simone Rizzo arrive at Moschino with the neatness of a good joke: the setup was already hiding in plain sight. The house needs designers fluent in fashion’s ridiculous grammar, people who can turn a hemline into a wink and a runway into a raised eyebrow. Franco Moschino built the brand by making clothes misbehave: jackets argued with slogans, dresses smirked at good taste, and luxury learned how to laugh at itself. For that spirit to land today, irony needs timing, nerves, and a little bad behavior.
Messina and Rizzo build their Milan label by treating fashion like a system that could be interrupted. At Sunnei Spring 2025, the casting of older models turned the runway into a sly comment on fashion week diversity, giving age visibility without turning it into a sentimental gesture. The clothes mattered, but so did the people wearing them, and that small shift made the show feel sharper than another youth-obsessed Milan postcard.
By Fall 2025, the pair pushed the joke toward retail itself. The runway doubled as a store opening, the models moved like customers, and the white shopping bags became part of the image. It was funny because it was also accurate. Fashion has always sold fantasy, but Sunnei liked pointing at the transaction with a smile.
That instinct could serve Moschino well with the house's reputation surrounding has a huge archive of visual tricks: peace signs, slogans, trompe-l’oeil tailoring, hearts, food bags, and clothes that behave like props with excellent timing. The risk is repetition. A joke repeated too neatly becomes decoration. Messina and Rizzo’s task is to return Moschino to the unstable place where wit can still surprise.
Their appointment follows Adrian Appiolaza’s brief but thoughtful chapter at the house, during which Moschino moved through archive memory, craft references, and eccentric everydayness. Now the question shifts. Can Sunnei’s offbeat Milan intelligence give Moschino a new comic rhythm without sanding down its bite?
The first answer will be revealed at Milan Fashion Week in September 2026, when the duo is expected to present their debut collection. Moschino has always been strongest when fashion looks in the mirror and laughs first. With Sunnei now inside the joke, Moschino may have found a new way to make mischief feel necessary again.
