When Fashion Checks In: The Rise of the Designer Hotel Takeover
Once, luxury travel was defined by the thread count of the sheets, the name of the chef in the kitchen, and the square footage of the suite. Today, it is being redefined by logos — but not just any logos. Dior, Bugatti, Elie Saab, Mercedes-Benz: names that once adorned runways, racetracks, and ateliers are now appearing above hotel doors and on residential towers.
