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L’Oréal Was Founded By Eugène Schueller With a Hair Dye

Beauty On This Day

L’Oréal Was Founded By Eugène Schueller With a Hair Dye

On July 30, 1909, L’Oréal was founded by Eugène Schueller, a French chemist whose early hair dye formulas helped transform salon service into modern beauty science.

By

Chirs Jones

Jul 30, 2026

François Coty Left Behind The Blueprint For Modern Perfume

Beauty On This Day

François Coty Left Behind The Blueprint For Modern Perfume

On July 25, 1934, François Coty died in Louveciennes, France, leaving behind a fragrance empire that changed how perfume was created, packaged, marketed, and sold to the modern consumer.

By

Chirs Jones

Jul 25, 2026

Something Extraterrestrial Woke Inside Iris van Herpen Fall 2026

Fashion Week

Something Extraterrestrial Woke Inside Iris van Herpen Fall 2026

No one knew whether she had travelled from the future or escaped from another dimension. Iris van Herpen Fall 2026 dressed her in cosmic matter, transforming the runway into the site of fashion’s first contact.

By

Jessica Van de Camp

Jul 14, 2026

Michael Stewart's Debut Couture Collection Cinched History

Fashion Week

Michael Stewart's Debut Couture Collection Cinched History

Stone does not usually bend, yet Michael Stewart's debut Couture collection cinched it close to the body and made something prehistoric look unnervingly alive.

By

Jessica Van de Camp

Jul 13, 2026

Dalida Owned the Stage at Stéphane Rolland Fall 2026 Couture

Fashion Week

Dalida Owned the Stage at Stéphane Rolland Fall 2026 Couture

Stéphane Rolland Fall 2026 Couture dressed power in white and gave it nowhere to hide.

By

Jessica Van de Camp

Jul 13, 2026

Neon Creatures Escaped From Germanier Fall 2026 Couture

Fashion Week

Neon Creatures Escaped From Germanier Fall 2026 Couture

Somewhere between a firework, an exotic bird, and a beautifully toxic hallucination, Germanier Fall 2026 Couture created neon creatures too glamorous to capture and far too sharp to touch.

By

Jessica Van de Camp

Jul 13, 2026

Georges Hobeika Fall 2026 Couture Arrived With the Eyes of a Stranger

Fashion Week

Georges Hobeika Fall 2026 Couture Arrived With the Eyes of a Stranger

Georges Hobeika Fall 2026 Couture looked at Earth without memory and found it unbearably beautiful, from the glint of a tiny shell to the liquid silver moving across a woman’s body.

By

Jessica Van de Camp

Jul 13, 2026

Fan Bingbing Made Couture Week Fall 2026 Look Like a Coronation Tour

Fashion Week

Fan Bingbing Made Couture Week Fall 2026 Look Like a Coronation Tour

At Couture Week Fall 2026, Fan Bingbing gave the season its royal pulse, moving through Paris like a woman reclaiming her own legend.

By

Jessica Van de Camp

Jul 13, 2026

Manish Malhotra’s Debut Entered Paris Through the Womb of Memory

Fashion Week

Manish Malhotra’s Debut Entered Paris Through the Womb of Memory

Long before Paris called his name, a mother had already recognized the designer within him. Manish Malhotra’s debut entered through the womb of memory, transforming her permission into an offering of farewell.

By

Jessica Van de Camp

Jul 12, 2026

Rahul Mishra Fall 2026 Couture Awakened the Goddess

Fashion Week

Rahul Mishra Fall 2026 Couture Awakened the Goddess

The temple held its breath as stone began to move. Rahul Mishra Fall 2026 Couture summoned a goddess from ancient memory, dressing her in the sacred weight of hands that refused to be forgotten.

By

Jessica Van de Camp

Jul 11, 2026

Zuhair Murad Fall 2026 Couture Followed the Butterfly Into the Night

Fashion Week

Zuhair Murad Fall 2026 Couture Followed the Butterfly Into the Night

No one told her where the butterfly was going. Still, she followed it beyond the mist, beyond the last visible path, and into the strange tenderness of the night. Zuhair Murad Fall 2026 Couture begins there, between surrender and discovery.

By

Jessica Van de Camp

Jul 11, 2026

Elie Saab Fall 2026 Couture Dressed the Secret Lovers After Midnight

Fashion Week

Elie Saab Fall 2026 Couture Dressed the Secret Lovers After Midnight

The ballroom opened after midnight, and nobody arrived innocent. Elie Saab Fall 2026 Couture slipped through the masks, velvet, and lowered glances like an affair dressed too beautifully to remain secret.

By

Jessica Van de Camp

Jul 11, 2026

Mohammed Ashi Made the Ghosts Waltz Through Fall 2026 Couture

Fashion Week

Mohammed Ashi Made the Ghosts Waltz Through Fall 2026 Couture

Mohammed Ashi invited couture’s ghosts back onto the dance floor for Fall 2026, wrapping them in sculpted corsets and surrealist relics from an aristocratic world too beautiful to remain buried.

By

Jessica Van de Camp

Jul 10, 2026

SIJE 2026 Makes High Jewellery Feel Less Like a Vault

Luxe On This Day

SIJE 2026 Makes High Jewellery Feel Less Like a Vault

SIJE 2026 arrives in Singapore with more than diamonds, watches, and collector-grade gemstones. Running from July 9 to 12 at Sands Expo & Convention Centre, the fair enters its next chapter with a deep-purple rebrand.

By

Orla Lovelace

Jul 9, 2026

Welcome to the Skin Longevity Routine, Where Aging Rewritten

Beauty Tips

Welcome to the Skin Longevity Routine, Where Aging Rewritten

Time may be undefeated, but beauty loves a dramatic underdog story. The skin longevity routine is the newest plot twist, promising that with the suitable support, the clock might at least blink first.

By

Chirs Jones

Jul 9, 2026

Soft Pinch Lip Oil Stick Marks a New Chapter for Rare Beauty

Beauty On This Day

Soft Pinch Lip Oil Stick Marks a New Chapter for Rare Beauty

On July 7, Rare Beauty unveiled Soft Pinch Lip Oil Stick, the newest addition to its signature Soft Pinch collection. Rather than introducing an entirely new product family, the launch builds on one of the brand's biggest success stories, reimagining lip oil in a solid stick format while staying true to Rare Beauty's philosophy of effortless beauty and self-expression.

By

Roxanne Quinn

Jul 8, 2026

40s Style: Beauty Held Tight Under Wartime Light

Fashion Dictionary

40s Style: Beauty Held Tight Under Wartime Light

A woman pauses before the door, one hand near her collar, the other holding a silence no one in the room has earned yet. 40s style lives in that charged little pause, where elegance is never fully explained and every line of the body seems to be keeping a secret.

By

Vera Quinn

Jul 8, 2026

Bryan Johnson Proves You Cannot Bribe Mortality with Young Blood

Beauty Story

Bryan Johnson Proves You Cannot Bribe Mortality with Young Blood

Bryan Johnson is not just a billionaire biohacker. He is the face of a new beauty panic where aging looks like failure, biology looks like a system bug, and death looks like something money should manage.

By

Chirs Jones

Jul 8, 2026

Guess My Real Age. Oh Wait, Skin Longevity Won’t Let You

Beauty Trends

Guess My Real Age. Oh Wait, Skin Longevity Won’t Let You

The beauty industry no longer asks us to look younger. It asks us to look biologically mysterious. Skin longevity is the new magic trick, turning age into a guessing game and skincare into the magician’s sleeve.

By

Chirs Jones

Jul 8, 2026

CHANCOS: The Vietnamese House Defining Ready To Couture

Fashion Issue

CHANCOS: The Vietnamese House Defining Ready To Couture

Some fashion brands are built to sell clothes. Others, more ambitious by nature, set out to create an entire aesthetic universe. CHANCOS belongs to the latter.

By

Travis Holden

Jul 8, 2026

Jean Carles Left Perfumery a Lasting Method

Beauty On This Day

Jean Carles Left Perfumery a Lasting Method

On July 8, 1966, Jean Carles died, leaving behind a body of work that reshaped fragrance creation through composition, education, and a disciplined way of training the nose.

By

Chirs Jones

Jul 8, 2026

Dior Fall 2026 Couture: A Fever Dream Of Fairy Tales

Fashion Week

Dior Fall 2026 Couture: A Fever Dream Of Fairy Tales

Rain-dark floors, fern shadows, silver shoes, and dresses that seem to have slipped out of a secret garden after midnight. Dior Fall 2026 Couture begins like a rumor told through fabric, where every pleat carries a trace of sculpture, every flower looks slightly bewitched, and Jonathan Anderson lets couture wander between summer light and autumn memory.

By

Vera Quinn

Jul 8, 2026

L'Oréal Paris Reinvents Its #1 Serum

Beauty On This Day

L'Oréal Paris Reinvents Its #1 Serum

On July 7, L'Oréal Paris unveiled Revitalift Hyaluronic Acid & PDRN Serum, updating one of its most iconic skincare products with biotechnology-derived PDRN and introducing Kendall Jenner as the face of its first global skincare campaign. More than a formula refresh, the launch reflects how even beauty icons continue to evolve.

By

Roxanne Quinn

Jul 7, 2026

Are Exosomes the Next Chapter in Regenerative Skincare?

Beauty Issue

Are Exosomes the Next Chapter in Regenerative Skincare?

From exosome serums, peptides and ceramides to sunscreen and post-treatment recovery, regenerative skincare is opening a new era in which the skin is cared for not only on the surface, but through repair, resilience and cellular communication.

By

Bastien Noiret

Jul 7, 2026

Can Sleek Hair Still Make a Statement?

Beauty Trends

Can Sleek Hair Still Make a Statement?

For years, sleek hair was associated with perfectly controlled strands. Today, it tells a different story - one of healthy shine, effortless movement and beauty that begins with haircare rather than styling.

By

Bastien Noiret

Jul 7, 2026

The Musée Lalique Heist Or France’s Latest Security Fail

Luxe On This Day

The Musée Lalique Heist Or France’s Latest Security Fail

The Musée Lalique heist was not just another jewel robbery. In 11 minutes, three masked thieves turned one of France’s most delicate Art Nouveau collections into a crime scene.

By

Orla Lovelace

Jul 7, 2026

Yes, That’s Salmon Sperm: The PDRN Glow You Need Now

Beauty Story

Yes, That’s Salmon Sperm: The PDRN Glow You Need Now

It sounds like the wildest fetish you have ever heard of, but smearing PDRN, aka refined salmon sperm, all over your face is the exact shortcut to the firm, plump, and scandalously smooth skin of your dreams.

By

Chirs Jones

Jul 7, 2026

Summer Short Haircuts Say It Best: Just Cut It Off

Beauty Trends

Summer Short Haircuts Say It Best: Just Cut It Off

Just cut it off. Not gently, not timidly. Summer short haircuts are for the moment when the heat gets personal and the only reasonable response is a bob, a pixie, or something deliciously in between.

By

Chirs Jones

Jul 7, 2026

Why the Boring Long Haircut Is Suddenly the Coolest Non-Haircut

Beauty Trends

Why the Boring Long Haircut Is Suddenly the Coolest Non-Haircut

The boring long haircut is not exciting in the obvious way, which may be exactly why everyone wants it. It sits quietly between long hair and a real chop, pretending to be practical while looking suspiciously expensive.

By

Chirs Jones

Jul 7, 2026

Your Next Salon Appointment Should Not Be Random

Beauty Tips

Your Next Salon Appointment Should Not Be Random

A salon appointment should not depend on mood, guilt, or a sudden mirror meltdown. Every haircut has its own rhythm, and learning that rhythm is how hair stays expensive-looking for longer.

By

Chirs Jones

Jul 7, 2026

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