When Chanel Turned No.5 Into the World’s Most Expensive Love Story
On this day, Chanel didn’t merely advertise a fragrance. It crafted a cinematic moment that restored No.5 to cultural relevance. As younger audiences began viewing the scent as an artifact of the past, the house responded with a film of extraordinary scale and emotion, redefining how beauty could be told through the language of cinema.
December 9, 2025
