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On October 8, 2026, BÉIS x Rare Beauty returned for a second collaboration, with Shay Mitchell and Selena Gomez fronting the campaign themselves. After their first collection became one of 2025’s fastest-moving beauty-meets-travel drops, round two arrives with a much bigger idea of what the partnership can hold.
On October 8, 2026, BÉIS x Rare Beauty returned for a second collaboration, with Shay Mitchell and Selena Gomez fronting the campaign themselves. After their first collection became one of 2025’s fastest-moving beauty-meets-travel drops, round two arrives with a much bigger idea of what the partnership can hold.
October 8, 2026
The 2025 collaboration launched with only three products and nearly sold in under an hour. This time, the lineup expands to eight pieces under the raspberry-pink Limitless palette, spanning the Carry-On, Medium and Large Check-In Rollers, Mini Weekender and three Cosmetic Pouches.
Rare Beauty also moves deeper into collaboration with the Limitless Cheek & Lip Set, pairing full-size Soft Pinch Liquid Blush and Positive Light Luminizing Lip Gloss in a coordinating shade. The full collection launched October 12 across both brands’ websites.
What began as beauty storage has effectively grown into a complete travel system, from the suitcase itself to the makeup packed inside it.
The second chapter works because the partnership already has a relationship behind it. Mitchell built BÉIS around practical travel, while Gomez developed Rare Beauty around everyday beauty and self-expression. Both founders appear together in the new campaign, giving the collaboration a more personal identity than a simple exchange of logos.
Selena Gomez described the first project as rooted in genuine friendship and a shared connection with their communities. That idea becomes more visible in round two: the brands now share a colour, campaign world and products designed to travel together.
A near-instant sellout could have remained a one-season novelty. Instead, BÉIS x Rare Beauty is starting to look like a collaboration with room to become its own recurring universe.
