Living Trends
Green Is The New Luxury: Sustainability as Fashion’s Coveted Label
Forget quiet luxury; the new status symbol is a clear conscience. As Gen Z flexes its spending power and EU regulations crack down on empty claims, the world of sustainable luxury fashion is redefining what exclusivity means. Today, eco-friendly luxury brands from Kering to LVMH, are racing to prove their green credentials in fashion, transforming sustainability into the most coveted, non-negotiable label of modern luxury.