Camille Aveline

Camille Aveline is a beauty journalist and editor with extensive experience in luxury beauty and wellness. She is passionate about uncovering the latest skincare innovations, makeup artistry, and holistic rituals that enhance everyday self-care.

Beauty On This Day

James Charles and Tati Westbrook Drama

On May 10, 2019, the James Charles and Tati Westbrook drama shook the beauty community. It quickly became one of the biggest scandals in YouTube history.

Camille Aveline

Beauty On This Day

Hailey Bieber Brings Rhode to Australia and New Zealand

On February 12, Hailey Bieber's Rhode Beauty officially enters Australia and New Zealand through an exclusive partnership with MECCA-marking one of the brand’s most anticipated international launches to date.

Camille Aveline

Beauty On This Day

The Birth of MAC Cosmetics

On March 24, 1984, MAC Cosmetics was founded in Toronto by makeup artist Frank Toskan and salon owner Frank Angelo. What began as a small creative project would grow into one of the most influential beauty brands in the world.

Camille Aveline

Glossier flagship stores: The Rise of Experiential Beauty Retail

Beauty On This Day

Glossier Flagship Stores: Rise of Experiential Beauty Retail

On November 08, 2018, Glossier flagship stores opened, marking an important step in experiential beauty retail. These flagship store locations showed how modern beauty brands could bring online culture into real life through brick and mortar spaces.

Camille Aveline

Beauty Trends

Lipstick During Ramadan: Shades, Values & Vegan Formulas

During Ramadan, beauty routines often become quieter and more intentional, shaped by a rhythm of reflection and restraint-and Ramadan’s lipsticks emerge as a defining expression of that shift. Color palettes soften, finishes turn more breathable, and makeup choices feel increasingly deliberate. Rather than bold statements, Ramadan beauty leans toward comfort and cultural sensitivity, allowing personal expression to exist in harmony with the values of the Holy Month.

Camille Aveline

Beauty On This Day

When a Lip Kit Changed the Beauty Playbook

On March 21, 2016, Kylie Jenner quietly released her first Lip Kits under the newly launched Kylie Cosmetics. What followed was anything but quiet. Within minutes, the products sold out-crashing websites, dominating social feeds, and signaling a shift that would permanently reshape the beauty industry.

Camille Aveline

Beauty On This Day

Helena Rubinstein Opened the First Modern Beauty Salon

On March 23, 1914, the Helena Rubinstein beauty salon opened in New York, marking one of the earliest modern beauty salons and redefining how cosmetics and personal care were understood. Far from mere treatments, her salon framed beauty as expertise-an idea that reshaped the foundations of the global cosmetics industry and set the stage for the rise of beauty salons everywhere.

Camille Aveline

Beauty On This Day

Charlotte Tilbury: From Red Carpet to Global Beauty Brand

October 14, 2014 marked the moment the Charlotte Tilbury beauty brand entered the global spotlight—more than a launch, it signaled a new way red carpet makeup could live within modern luxury beauty retail. Built by a legendary celebrity makeup artist, the brand reshaped expectations around glamour, expertise, and accessibility.

Camille Aveline

Beauty On This Day

Armani: Revisiting Luminous Silk Foundation, 25 Years Later

On 19 January 2026, Armani Beauty officially reintroduced Luminous Silk Foundation, updating one of its most enduring creations. Twenty-five years after its debut, the foundation returned refined in formula, expanded in shade range, and carefully adjusted for a new generation—without losing the finish that made it iconic.

Camille Aveline

Beauty On This Day

When Madonna Made MAC’s Russian Red an Icon

On April 13, 1990, Madonna stepped onto the stage to open her Blond Ambition World Tour, carrying with her a beauty detail that would quietly outlive the tour itself. Her matte red lip-later known as MAC’s Russian Red,was more than performance makeup. It marked a moment when lipstick became part of pop culture’s visual language.

Camille Aveline