On March 24, 1984, MAC Cosmetics was founded in Toronto by makeup artist Frank Toskan and salon owner Frank Angelo. What began as a small creative project would grow into one of the most influential beauty brands in the world.

The Birth of MAC Cosmetics
Beauty On This Day

The Birth of MAC Cosmetics

On March 24, 1984, MAC Cosmetics was founded in Toronto by makeup artist Frank Toskan and salon owner Frank Angelo. What began as a small creative project would grow into one of the most influential beauty brands in the world.

March 24, 2025

On March 24, 1984, MAC Cosmetics was founded in Toronto by makeup artist Frank Toskan and salon owner Frank Angelo. What began as a small creative project would grow into one of the most influential beauty brands in the world.

In the early 1980s, makeup did not work well under studio lights or on camera. Colors looked dull, textures faded quickly, and artists struggled to create strong visual effects. MAC Cosmetics was created to solve that problem. The brand focused on rich pigment, strong performance, and products made for real artistry, not just daily wear.

MAC Cosmetics: Frank & Frank, MAC founders
Frank & Frank, MAC founders

At first, MAC Cosmetics was not meant for the public. It was used backstage, on photoshoots, and in studios. Makeup artists shared the products with each other because they worked better than anything else available at the time. Slowly, the brand moved from behind the scenes into the spotlight.

What made MAC Cosmetics different was not only the products, but the attitude. The brand welcomed diversity, creativity, and self-expression. Makeup was not about hiding flaws-it was about showing identity. Bold lips, strong eyes, and powerful colors became part of the brand’s language.

MAC Cosmetics: Makeup shows identity
Makeup shows identity

As MAC Cosmetics grew, it changed how people saw makeup. It brought professional artistry into everyday beauty routines. It made creative makeup accessible to everyone, not just models or celebrities.

MAC Cosmetics: M.A.C Divine Night colletcion 2013
M.A.C Divine Night colletcion 2013

Looking back, the founding of MAC Cosmetics was more than the start of a brand. It was the beginning of a new way to think about makeup-where beauty became expression, confidence, and voice.