Kylie returns to her most iconic era, and it's a blast from the past for all of us. King Kylie resurfaced right on the 10-year mark of Kylie Cosmetics, pulling 2016’s bold, high-impact makeup back into the spotlight. The teal hair energy, the matte lips, the metallic glow - everything that made that era unforgettable now returns with sharper formulas and renewed hype.
Kylie returns to her most iconic era, and it's a blast from the past for all of us. King Kylie resurfaced right on the 10-year mark of Kylie Cosmetics, pulling 2016’s bold, high-impact makeup back into the spotlight. The teal hair energy, the matte lips, the metallic glow - everything that made that era unforgettable now returns with sharper formulas and renewed hype.
November 18, 2025
Kylie returns to her most iconic era, and it's a blast from the past for all of us. King Kylie resurfaced right on the 10-year mark of Kylie Cosmetics, pulling 2016’s bold, high-impact makeup back into the spotlight. The teal hair energy, the matte lips, the metallic glow - everything that made that era unforgettable now returns with sharper formulas and renewed hype.
Kylie Jenner built a visual language that year through turquoise ombré hair paired with sharply outlined lips and metallic lids that caught every angle, all grounded in that specific Tumblr-grunge glow. When the first Matte Lip Kits dropped in late 2015, websites crashed under demand while lines formed outside stores, with stock selling out in seconds. A new blueprint emerged for how beauty could move online.
People copied the signature pout of her lips, her smoky metallics, the way she edited photos. That moment created one of the first true social-media beauty empires, and the aesthetic still registers a decade later.
Kylie launched a collection that resurrects the 2016 look with upgraded formulas. As she put it: "I'm incredibly proud to be celebrating 10 years of Kylie Cosmetics… I'm so excited to introduce my King Kylie Collection - it's been amazing to look back at all my past looks and reflect on where it all started."
Metallic lids return with glossy lips that have actual dimension, plus highlight strong enough to read across a screen. The packaging pulls directly from that California pop culture era through teal foil lettering stamped across soft-touch boxes, while California license plate graphics and archive photos anchor the collection in her hair-colored phase. Top tier and iconic, it's a nod to the legacy, baby!
The King Kylie Eyeshadow Palette comes shaped like a California license plate. Ten cool-toned shimmers pull from her blue-green-teal hair phase with wet-metallic textures that smooth on and catch light immediately. The palette commits entirely to colour without any mattes or neutrals.
The Matte Lip Kits bring back the holy combo that built Kylie Cosmetics - liquid lipstick paired with a matching lip liner, the duo that created the signature overlined pout everyone copied. Two originals make their return: True Brown K with its deep chocolate tone, and Dead of Knight, the jet-black matte that defined her boldest era. Joining them are two new shades: A Decade, a softer beige-pink, and Kylie Jenner Lips, a warm rose. The updated formula sets comfortably without the dryness the originals sometimes had.
Supple Kiss Lip Glazes deliver the bouncy, high-shine finish her early videos made iconic. Like brings peach with gold shimmer, Literally offers warm brown, and She's Back gives sheer silver chrome. They layer over liner or work solo for the full, dimensional lips the mid-2010s ran on.
The Loose Powder Highlighter 3 Strikes is warm champagne with fine shimmer. It goes subtle or intense depending on application. The name references the Terror Jr. track from early campaigns. A dedicated brush comes with it, shaped to sweep or pack.
The King Kylie Collection launched October 18, 2025 on KylieCosmetics.com and sold through most of its stock within 48 hours. Some items disappeared in minutes as demand overwhelmed the site. By the time Ulta carried it on October 21, the direct site had already cleared out. As of mid-November, the official Kylie site shows the entire collection out of stock with waitlists active.
Certain pieces like the eyeshadow palette and select lip kits appear sporadically at Ulta stores or online, but inventory moves quickly. International sites show similar sell-out patterns. Fans across X, TikTok, and Reddit reported carts emptying mid-checkout during the launch.
On TikTok and X, #KingKylie accumulated billions of views through GRWM videos recreating teal hair-era looks and gloss application videos. Fans who grew up with the original Kylie Cosmetics responded strongly to discontinued shades returning. Side-by-side comparisons showed the new versions delivering more vibrant color and longer wear through updated formulation technology.
The collection arrived as a direct response to years of fan requests. Kylie acknowledged the constant demand for discontinued shades like True Brown K and Dead of Knight, along with the push to bring back the full King Kylie aesthetic. She treated the 10-year anniversary as an opportunity to deliver what fans had been asking for since those products first left rotation, rebuilding the original lineup with the formulas and finishes the community specifically wanted back.
King Kylie never left the conversation. The aesthetic built a foundation through turquoise hair, overlined lips, and metallic lids that became the blueprint for how an entire generation learned to do makeup. The glam so strikingly bold, it's hard to fade even a decade later. Long live King Kylie.
