On October 30, 2026, KAYALI Yum Vanilla Cupcake | 108 Eau de Parfum is officially launched globally, introducing the third fragrance in its dessert-inspired Yum Collection.
KAYALI Yum Vanilla Cupcake | 108 Goes Global
On October 30, 2026, KAYALI Yum Vanilla Cupcake | 108 Eau de Parfum is officially launched globally, introducing the third fragrance in its dessert-inspired Yum Collection.
November 4, 2026
Following Yum Pistachio Gelato | 33 and Yum Boujee Marshmallow | 81, the latest release draws inspiration from founder Mona Kattan's earliest scent memory: vanilla and the comforting familiarity of childhood birthday celebrations.
Developed with perfumer Gabriela Chelariu, the fragrance opens with lemon sugar, rainbow sprinkles and pink pepper, introducing a bright, playful sweetness. White caramel, coconut flakes, sweet milk and buttercream form its creamy heart, before vanilla frosting, white amber and KAYALI's signature accord create a warm, lingering base. The composition of KAYALI Yum Vanilla Cupcake recreates the atmosphere of a bakery through an elaborate arrangement of gourmand notes, balancing sugary indulgence with a soft, enveloping finish.
Its name carries another detail about the creative process. The number 108 represents the formulation iterations required to achieve the final fragrance, reflecting the precision behind its seemingly effortless sweetness. Presented in KAYALI's signature diamond-shaped bottle, the perfume arrives in a matte cream finish, with a limited-edition 50ml version featuring colorful sprinkles for the festive season.
The global release extends across 30 countries through KAYALI's website, Sephora and selected retailers. Prices begin at $32 for the 10ml deluxe miniature, while the 50ml and 100ml bottles retail for $105 and $150, respectively.
To celebrate the launch, KAYALI also hosted a two-day immersive experience in New York City on October 28 and 29, welcoming 179 industry guests and 602 consumers. Cupcake decorating, fragrance layering and personalized postcards translated the perfume's birthday-inspired concept into a shared celebration.
The launch arrives as gourmand perfumery continues to explore the emotional associations of edible notes. With Yum Vanilla Cupcake | 108, KAYALI taps into the intimate relationship between fragrance and autobiographical memory, using familiar bakery aromas to evoke moments of personal happiness. The appeal of its sweetness extends beyond the dessert itself, suggesting that the most enduring fragrance inspirations may come from ordinary experiences people remember most vividly.
