On 20 March 2023, Moschino confirmed Jeremy Scott would step down as creative director, closing a 2013 - 2023 chapter where pop satire became the house’s sharpest signature and every runway felt engineered to hit culture at full volume.
On 20 March 2023, Moschino confirmed Jeremy Scott would step down as creative director, closing a 2013 - 2023 chapter where pop satire became the house’s sharpest signature and every runway felt engineered to hit culture at full volume.
March 20, 2026
Jeremy Scott arrived at Moschino as an appointment built for impact. He was named creative director in 2013, with his debut slated for Fall 2014 in Milan. From the first season, his approach felt clear: take Moschino’s founder spirit of wit and push it through the loudest channels of contemporary life, fast food graphics, cartoons, brand logos, celebrity spectacle, then deliver it with serious construction and a razor-sharp sense of timing.
His signature design language at Moschino lived in three moves.
First, iconography as cut: prints and symbols treated like tailoring details, placed to steer the eye the way lapels and darts do.
Second, humor with polish: clothes that read playful from across a room, then reward closer inspection with finish, embellishment, and proportion.
Third, runway as mass culture: collections designed to travel instantly through photos, memes, red carpets, and product. His Moschino is a bold fusion of consumer culture and high fashion, built for star power and virality.
A decade like this always carries an emotional temperature, and Scott’s Moschino lived at high heat. It loved color that reads on camera. It loved graphic codes that land in a split second. It loved runway as theatre, as party, as confrontation. It also loved the audience, because his collections were built for recognition.
What Jeremy Scott ultimately contributed to the wider industry is bigger than any single motif. He proved that kitsch can function as a business strategy when the product stays strong, when the image stays coherent, and when the brand voice stays fearless. He also helped normalize the modern fashion cycle where accessories, fragrance, collaborations, and runway storytelling operate as one integrated narrative system, each feeding the next drop of desire.
20 March 2023 marks the day Moschino closed a decade of maximal pop intelligence under Jeremy Scott, a period that gave the industry permission to be loud, referential, and sharply made at the same time.
