On May 5, 2026, Huda Beauty officially stepped into fragrance with Easy Bake Intense Eau de Parfum, turning the Easy Bake universe into a scent that’s meant to finish the look the same way powder does: with confidence and presence.
On May 5, 2026, Huda Beauty officially stepped into fragrance with Easy Bake Intense Eau de Parfum, turning the Easy Bake universe into a scent that’s meant to finish the look the same way powder does: with confidence and presence.
May 5, 2026
Easy Bake Intense has an origin story built for the internet. Huda Beauty took the idea back into development and refined it into a full-scale fragrance release, keeping the community’s pull as the reason the product exists in the first place.
Easy Bake Intense is positioned as a rich, warm gourmand. It opens with wild cherry, moves into white florals with cinnamon bark and caramel milk, then settles into a warm vanilla finish that’s built to linger.
The formula was developed through over 100 iterations with master perfumer Hamid Merati-Kashani, with the goal of creating an intense trail that feels familiar to Easy Bake fans but more elevated in fragrance form.
Fragrance is a natural next chapter for Huda Kattan’s brand story. She’s been immersed in scent for years, including her role in co-founding Kayali, and Easy Bake Intense positions that experience inside the Huda Beauty identity, glam-first, bold, and community-led.
To mark the launch, Huda Beauty signaled a major activation in London, leaning into the brand’s strength: turning product drops into moments people want to watch, post, and participate in.
Easy Bake Intense Eau de Parfum arrives as Huda Beauty’s clearest expansion move: a cult makeup code translated into scent, built for people who treat fragrance as the last step that locks the whole look in.
