Maison Margiela/Folders Exhibition Series Across China

Maison Margiela publishes the paper trail, the documents, images, references, and internal materials that show how a house thinks before it presents.

Choosing Dropbox as the format is quietly genius. It is the most unglamorous tool imaginable, which makes it extremely Margiela. A folder is where creativity looks like real work: naming conventions, versions, drafts, and accumulation. By making that public, Maison Margiela/folders treats fashion like a discipline, not a magic trick.

It also meets modern attention where it actually lives. Runway images travel fast and flatten faster. A folder invites a slower kind of obsession: scrolling, comparing, connecting, saving. That is a different type of intimacy, less fan worship, more close reading.

While the Dropbox access is global, the project’s physical chapter unfolds across four cities in China in April 2026, beginning with the Fall Winter 2026 show in Shanghai on 1 April 2026.

Maison Margiela frames maison margiela/folders around four signatures that fans already recognize, then gives each one its own “room” in the storyline:

• Artisanal as a creative laboratory
• Anonymity through the house’s history of masks
• Tabi as a collector object with its own community logic
• Bianchetto as a technique that functions like handwriting: the white overpaint as identity

And the schedule turns that framework into a map:

• Shanghai (2–6 Apr): Artisanal, Creative Laboratory
• Beijing (7–12 Apr): Anonymity, Our History of Masks
• Chengdu (9–13 Apr): Tabi, Collectors
• Shenzhen (11–12 Apr): Bianchetto, Atelier Experience

This is what makes the project feel bigger than exhibition marketing: it argues that meaning is the new luxury layer. When everything is instantly viewable, what stays valuable is what remains interpretable, context, technique, authorship, and the consistency of a code over time.

As Maison Margiela/folders continues to evolve, new files will be added to document the journey from concept to exhibition. It is an invitation into the inner workings of the house, reinforcing the ideas and values that continue to shape Margiela’s identity.