On March 18, 2026, d’Annam introduced Mango Sticky Rice Eau de Parfum, a unisex gourmand that turns one of Thailand’s most beloved desserts into a polished olfactory gesture. The brand, which frames itself around fragrances that celebrate Asian cultures and are hand-crafted in Vietnam, has long built its identity in memory, place, and quiet refinement.

d’Annam Let Mango Sticky Rice Turn into Scent
Beauty On This Day

d’Annam Let Mango Sticky Rice Turn into Scent

On March 18, 2026, d’Annam introduced Mango Sticky Rice Eau de Parfum, a unisex gourmand that turns one of Thailand’s most beloved desserts into a polished olfactory gesture. The brand, which frames itself around fragrances that celebrate Asian cultures and are hand-crafted in Vietnam, has long built its identity in memory, place, and quiet refinement.

March 18, 2026

Mango Sticky Rice turns one of Thailand’s most beloved desserts into a soft, glowing memory on skin. The perfume is built around ripe mango, sticky rice, and coconut milk, and the brand frames it as a tribute to a dish long woven into temple fairs, family gatherings, and the sweetness of Thai hospitality.

Notes of d'Annam's Mango Sticky Rice
Notes of d'Annam's Mango Sticky Rice

There is something lovely about how d’Annam approaches this kind of memory. Rather than treating gourmet as novelty, the house transforms it into a place, a memory you can step back into. Mango Sticky Rice feels like a holiday afternoon with the table still warm, the fruit cut open at its peak, the coconut milk rich and soothing, the air moving slowly enough to make time feel generous with your loved ones. Rather than chasing spectacle, the scent leans into texture of creamy, milky, fruit-laced, and softly sweet feeling, like a dessert plated with care and eaten under golden hour. d’Annam describes it as a soothingly delicious take on the classic Thai dish, with a medium projection and a 5-6 hour longevity, which suggests a scent meant to linger close to the skin rather than dominate a room.

Mango Sticky Rice does not feel playful in the obvious sense. It feels almost intimate, as though nostalgia itself had been distilled into a fine fragrance. The result is less confectionary novelty than mood: warm, creamy, sunlit, and faintly decadent, which is the usual essence of the brand. d’Annam is a Vietnamese fragrance house known for handcrafting scents that celebrate Asian cultures across collections inspired by places and rituals from Vietnam, Japan, China, and beyond. In Mango Sticky Rice, that wider philosophy finds a new form: a perfume that smells like comfort, generosity, and a summer memory you wish would hold for one more hour.