Rosalía Pushes Euphoria Into Its Darkest Mood

Photographed by Carlijn Jacobs, the global campaign focuses on movement rather than elaborate scenery. Rosalía twists, stretches and holds the frame with a quiet physical intensity, mirroring a fragrance built around sensuality rather than overt spectacle.

Euphoria Signature Elixir revisits the original Euphoria through orchid, patchouli, praline and crystallized vanilla. Calvin Klein positions it as a chypre-vanilla parfum intense with more than 28 percent fragrance concentration, giving the composition greater warmth and staying power. The familiar sculptural bottle also returns in a luminous, partially translucent silver finish.

Euphoria has existed since 2005, so a new flanker carries the challenge of refreshing a recognisable name without severing its memory. Signature Elixir handles that through amplification: the orchid remains, vanilla grows darker and the bottle keeps enough of the original silhouette to make the lineage immediately clear.

Rosalía adds another layer of continuity. Instead of appearing as a one-season celebrity cameo, she has become part of Euphoria’s current visual identity, helping Calvin Klein connect an established fragrance franchise with a younger cultural audience.

Twenty-one years after Euphoria first entered the market, its newest chapter feels less like reinvention and more like intensification, with Rosalía giving that evolution its most recognisable face.