Valentino Expands Born in Roma Collection Into Hair & Body Mists

Valentino Beauty's Born In Roma Hair & Body Mists arrive as a new “gesture” for the franchise: an all-over veil meant to feel airy, portable, and easy to use throughout the day. Each mist comes in a colorful, fully-studded 100ml bottle priced at $49, designed to feel like a little couture object you can actually throw in a bag.

The collection debuts in four gourmand-inspired mists: Golden Coconut, Caramel Crush, Vanilla Bliss, and Salty Pistachio, each designed to translate the Born In Roma signature into a brighter, more radiant trail, the kind of scent presence Valentino Beauty does best when it leans into joy.

If you want the vibe in one line each:

• Golden Coconut leans clean, solar, creamy coconut.
• Caramel Crush reads caramel-forward with rose and bourbon vanilla warmth.
• Vanilla Bliss goes milky-vanilla with a soft floral lift.
• Salty Pistachio balances bergamot brightness with whipped-cream softness and pistachio.

The mists are positioned as styling tools, not just fragrance accessories. The brand’s suggested ritual is to spray your Born In Roma fragrance, then “dress it” with a corresponding mist to intensify and personalize the scent. Two featured pairings are:

• Born In Roma Donna Eau de Parfum + Vanilla Bliss Mist
• Born In Roma Donna Yellow Dream Eau de Parfum + Golden Coconut Mist

To sell a new habit, the brand builds a new universe: Valentino Summer Fair, a bright, playful concept that anchors campaign visuals and retail experience. Each mist is matched with its own fair-game cue, duck fishing for Golden Coconut, balloon darts for Caramel Crush, tin can alley for Vanilla Bliss, and the green glow of a claw machine for Salty Pistachio. The campaign film turns it into a pinball-inspired world where the mist becomes the main character.

With Born in Roma Hair & Body Mists, Valentino Beauty turns fragrance into a styling ritual: something you wear on hair and skin, then remix depending on mood, heat, and whatever the day turns into.