On May 12, 2026, Apple Martin Chloé À La Plage became one of fashion’s most talked-about campaign launches. Fresh from graduating college, the daughter of Gwyneth Paltrow and Chris Martin stepped into the spotlight as the newest face of Chloé, fronting the French fashion house’s summer 2026 campaign.
On May 12, 2026, Apple Martin Chloé À La Plage became one of fashion’s most talked-about campaign launches. Fresh from graduating college, the daughter of Gwyneth Paltrow and Chris Martin stepped into the spotlight as the newest face of Chloé, fronting the French fashion house’s summer 2026 campaign.
May 12, 2026
Apple Martin Chloé À La Plage officially launched on May 12, 2026, introducing Apple Martin as the newest ambassador and campaign face of the French luxury fashion house. While the rising star has made occasional appearances at fashion week events and brand campaigns alongside her mother, this marks her most significant solo fashion project to date.
The campaign serves as the second edition of Chloé’s "À La Plage" series and showcases pieces from the Chloé Summer 2026 collection designed by creative director Chemena Kamali. Released on May 12, 2026, the campaign quickly attracted attention across fashion media for its dreamy visuals and the arrival of a new celebrity-generation model.
One of the standout visuals from the campaign features Apple Martin posing in front of a giant seashell, drawing clear inspiration from Sandro Botticelli’s iconic painting "The Birth of Venus." The imagery reflects Chloé’s signature romantic and feminine aesthetic while introducing a younger face to the brand’s storytelling.
Immediately after the May 12, 2026 launch, fashion audiences praised the campaign for balancing heritage references with contemporary styling. Throughout the shoot, Apple Martin models flowing dresses, delicate summer separates, and accessories that embody the relaxed elegance associated with Chloé.
With the launch of Apple Martin Chloé À La Plage on May 12, 2026, Apple Martin officially entered a new phase of her fashion career. Combining timeless Chloé aesthetics, summer-ready styling, and one of fashion’s most recognizable next-generation names, the campaign stands out as one of the season’s most significant luxury fashion launches.
