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On October 1, 2026, LISA x Nike unveiled a new Moon Shoe campaign, placing the BLACKPINK star on a lunar landscape to revive one of Nike’s earliest experiments in footwear innovation. The sneaker first traces back to Bill Bowerman’s waffle-iron prototypes from 1971.
On October 1, 2026, LISA x Nike unveiled a new Moon Shoe campaign, placing the BLACKPINK star on a lunar landscape to revive one of Nike’s earliest experiments in footwear innovation. The sneaker first traces back to Bill Bowerman’s waffle-iron prototypes from 1971.
October 1, 2026
The original Moon Shoe emerged from Bowerman’s search for better traction. In 1971, Nike’s co-founder poured liquid urethane into his wife’s waffle iron after noticing how its grid could create a lighter gripping surface. Early versions evolved into the waffle sole, with prototype pairs appearing in the 1972 U.S. Olympic Trials. Their crater-like footprints helped inspire the “Moon Shoe” nickname.
More than five decades later, the silhouette returns as a streamlined lifestyle sneaker. In the campaign, LISA wears a vivid red pair while planting a Nike Sportswear flag on a celestial podium, turning the shoe’s old nickname into a literal visual world.
The soundtrack adds another layer. “Mister Magic Moon,” recorded by The Kim Sisters with Joe Tanner’s Orchestra in 1964, accompanies the campaign. The trio became one of Korea’s earliest globally successful musical acts, decades before K-pop emerged as an international force.
That pairing gives the campaign more depth than a straightforward celebrity sneaker placement. Nike connects an experimental running prototype from its own beginnings with an earlier generation of Korean musical pioneers and one of today’s biggest global Asian pop stars.
A shoe once named after the marks it left on the ground now returns through an actual moon landing, with LISA x Nike carrying that archive into another orbit.
