On May 14, 2026, the House of Magnum runway show brought Magnum’s first Cannes fashion presentation to the Croisette, with Law Roach curating 15 couture looks by eight designers and Heidi Klum closing the runway.
On May 14, 2026, the House of Magnum runway show brought Magnum’s first Cannes fashion presentation to the Croisette, with Law Roach curating 15 couture looks by eight designers and Heidi Klum closing the runway.
May 14, 2026
The runway sat inside Magnum’s broader House of Magnum activation at Palais Stéphanie, part of a multi-day Cannes program running from May 13 to May 22.
What made the event stand out was its structure. The House of Magnum runway show was built around the “Designed for Pleasure” collection, a lineup of 15 couture silhouettes inspired by Magnum products, textures, and flavors. Eight designers from eight countries contributed to the presentation: Ethan Leyland from the United Kingdom, Maciej Zień from Poland, Jesús de la Garsa from Mexico, Martan from the Netherlands, Alejandro Gómez Palomo from Spain, Victor Weinsanto from France, Danny Reinke from Germany, and Raissa Vanessa from Turkey.
Law Roach did not simply attend; he shaped the entire visual language of the show in his Cannes role for Magnum. Heidi Klum then closed the runway as his muse, wearing a glittering pistachio-green strapless gown by Raissa Vanessa, while her son Henry Samuel also walked in the presentation, giving the evening a polished family-fashion dimension that quickly became one of the show’s most circulated images.
The designers themselves gave the event range. Magnum’s concept asked them to translate flavor into silhouette, and the result pushed the show beyond simple branded spectacle. Klum later described the evening as a showcase where eight designers created 15 looks inspired by different ice cream flavors, which helps explain why the runway felt closer to a creative challenge than a standard corporate activation. The collection moved through pistachio, peach, chocolate, and other Magnum-coded textures and shades, turning food cues into couture surfaces, color stories, and shape.
Cannes has always rewarded image, and the House of Magnum runway show understood that image alone was not enough. It needed names, point of view, and a cast with enough fashion fluency to make the whole thing feel legitimate. Law Roach brought authorship. Heidi Klum brought star power. Henry Samuel brought new-generation runway interest. The designer lineup gave the show international scope, while the 79th Cannes Film Festival setting gave it the right amount of gloss.
