On December 3, 2025, fashion lovers were caught off guard by Tyler, The Creator’s announcement: his le FLEUR* apparel line is coming to an end, with its final collection dropping this week.
On December 3, 2025, fashion lovers were caught off guard by Tyler, The Creator’s announcement: his le FLEUR* apparel line is coming to an end, with its final collection dropping this week.
December 3, 2025
On December 3, 2025, fashion lovers were caught off guard by Tyler, The Creator’s announcement: his le FLEUR* apparel line is coming to an end, with its final collection dropping this week.
Born from the world of Call Me If You Get Lost and shaped by Tyler’s unmistakable visual instincts, le FLEUR* was never just a luxury label. It operated like an extension of his interior world - a place where music, mood, and clothing spoke the same language. Even its name, “le Fleur,” echoed the universe he built: fragrant, delicate, and unexpectedly tender for an artist once known for chaos and shock value.
While the brand did branch into fragrance and accessories, its true evolution unfolded through clothing. le FLEUR*’s apparel—soft, pastel, tailored, yet playfully off-center—became the clearest expression of Tyler’s aesthetic maturity. Season after season, the line challenged rigid ideas of what menswear could look like, leaning into softness, elegance, and texture in a way few male artists at his cultural scale dared to do.
Before shutting down its apparel arm, le FLEUR* had already built a surprisingly rich archive for such a young brand.
The turning point was the 2017 GOLF le Fleur x Converse sneakers - pastel, sweet-spirited, and marked with a five-petal flower that felt equal parts childlike and clever. They weren’t just shoes; they were an early signal that Tyler was beginning to shed the aggression of his Golf Wang era for something more nuanced.
By 2021, this aesthetic had matured into a coherent wardrobe: knitted sweater vests, tailored shirting, and vintage-coded jackets in florals, sherbet tones, and dopamine brights. These weren’t statement pieces in the loud, logomania sense - they were confident, neat, and quietly expressive. The appeal of le FLEUR* lay in how it made maximalism feel calm, even polite.
Collaborations continued to expand the brand’s universe. The Lacoste capsule softened the rigidity of tennis heritage with color-popped trims; the Louis Vuitton partnership under Virgil Abloh translated Tyler’s pastel sophistication into leather goods; and collaborations with Schott NYC, Pendleton, Parachute, and Humanrace pushed le FLEUR* beyond fashion into lifestyle and home design. Meanwhile, signature items like the FRENCH WALTZ fragrance, velvet travel cases, and retro eyewear reinforced the idea that le FLEUR* wasn’t selling outfits, it was selling an atmosphere.
What made these items resonate so strongly was how radically they contrasted with Tyler’s earlier brand, Golf Wang. Where Golf Wang was neon, unruly, and built on teenage anarchy, le FLEUR* offered a quieter emotional register. It gave fans a glimpse of the adult Tyler: nostalgic, detail-oriented, and unafraid of gentleness. The brand’s key pieces: the floral Converse, the pastel knits, the perfume bottle with its soft-focus charm — feel less like products and more like artifacts of an artist discovering his own calm.
Even as the clothing line sunsets, le FLEUR* leaves behind a clear design legacy. It broadened the vocabulary of contemporary menswear, proving that softness can be stylish, luxurious, and culturally impactful. More importantly, it showed how a musician can build a fashion brand not through hype or spectacle, but through a slow-blooming, deeply personal aesthetic. And that influence: subtle, emotional, and quietly radical - is likely to outlive the clothes themselves.
