SIJE 2026 arrives in Singapore with more than diamonds, watches, and collector-grade gemstones. Running from July 9 to 12 at Sands Expo & Convention Centre, the fair enters its next chapter with a deep-purple rebrand.
SIJE 2026 arrives in Singapore with more than diamonds, watches, and collector-grade gemstones. Running from July 9 to 12 at Sands Expo & Convention Centre, the fair enters its next chapter with a deep-purple rebrand.
July 9, 2026
SIJE 2026 lands at Marina Bay Sands at a revealing moment for luxury. The Singapore International Jewellery Expo runs from July 9 to 12, 2026, across Halls A, B and C on Level 1 of the Sands Expo & Convention Centre, positioning itself as a key event of Singapore Diamond & Jewellery Week.
The fair is not simply expanding its showcase of diamonds, gemstones, pearls, watches, and high jewellery. It is rewriting the emotional architecture of the jewellery fair itself. After SIJE 2025 drew 414 participating brands and companies from 26 countries, displayed more than USD 250 million in jewellery and gemstones, and welcomed over 18,000 buyers, the 2026 edition builds on that scale with a more deliberate cultural pivot.
The most visible signal is the rebrand. SIJE has refreshed its identity with a modern diamond motif and a deep royal purple palette, a colour long tied to luxury and royalty. Yet the change is not only cosmetic. Organisers frame the new direction around discovery, accessibility, connection, and confidence, moving the event away from the closed-door stiffness often associated with high jewellery.
That shift matters because today’s collector is no longer satisfied by velvet trays and whispered prices. They arrive with screenshots, stone reports, auction memory, origin questions, and a forensic eye for rarity. SIJE 2026 responds with improved navigation, discovery zones, hospitality areas, panel discussions, and a digital app designed to support show navigation and buyer-exhibitor matching.
The glamour, however, is still very much intact. Italian high jeweller Scavia makes its SIJE debut with pieces including the Poseidon Lilac bracelet, set with diamonds, amethysts, and moonstones. Zydo also brings a ring centred on an untreated Sri Lankan sapphire of more than 27 carats, framed by over 10 carats of pear-shaped diamonds.
Beyond spectacle, the fair leans into knowledge. One highlighted panel, “Rare by Nature: An Honest Conversation About Coloured Gemstones in 2026,” brings together former Piaget gemmologist Guillaume Chautru and private buyer Jessline Tan to discuss shrinking supply and the changing psychology of coloured-stone collecting.
SIJE 2026 understands the new luxury buyer with unusual clarity. The next generation of collectors does not want jewellery to lose its mystery. It simply wants the door opened wider before the diamonds.
