Olivia Jade Introduces O.Piccola, A Clean Glow Brand

Her new brand, O.Piccola, launches with a single hero: the Bronze & Glow Balm, a dual-ended bronzer and highlighter stick that sells for $44 on the brand’s website opiccola.com, arriving in three shade pairs.

The path here took five years and a few hard pivots. Giannulli began developing products with a manufacturer in California, initially circling an idea that echoed her earlier Sephora-era work. Over time, she pushed for a different feel and a different level of control, eventually shifting production to South Korea, where she could keep refining until the formula matched her standard. The destination became smaller, sharper, and more wearable: one stick designed to live in a makeup bag and actually earn its two ends.

O.Piccola is also built as a true solo operation. Giannulli is currently the brand’s only employee, handling the unglamorous side of beauty building alongside the creative. “Piccola” means “little” in Italian, and it doubles as the brand’s opening philosophy: less, but better. The first drop stays close to skin-focused makeup, with an emphasis on creamy texture, hydration, and products that feel comfortable for sensitive skin.

O.Piccola’s marketing plan leans into the one thing Giannulli has spent years practicing: building a relationship through video. The brand is launching digital-first, and she filmed the product journey in South Korea with the intention of turning the making-of process into long-form content for YouTube.

It’s a smart move for a first drop that’s intentionally minimal. When the product lineup is tight, the narrative has to carry more weight. Behind-the-scenes footage doesn’t just create interest, it creates familiarity. It teaches the audience what to look for, how to use it, and why the product exists.

And it keeps the launch aligned with the brand’s core tone: personal, controlled, and close to the wearer.

O.Piccola’s opening move is a complexion-adjacent product that sits comfortably inside the current “skin-first” makeup era, glow that reads natural, buildable warmth, a highlight that lifts without glitter shouting. Giannulli has also signaled that early expansion will remain close to skin, with an emphasis on ingredient quality and suitability for sensitive skin, while pushing for a wider shade range quickly.