On March 12, 2026, Etro announced that creative director Marco De Vincenzo will step down following a transformative tenure that bridged the brand’s bohemian heritage with a modern global strategy.
On March 12, 2026, Etro announced that creative director Marco De Vincenzo will step down following a transformative tenure that bridged the brand’s bohemian heritage with a modern global strategy.
March 12, 2026
The fashion industry continues its rapid reshuffling of creative leadership. Last Thursday, Etro confirmed that Marco De Vincenzo is stepping down from his role as creative director. The decision was described as a mutual agreement, concluding a nearly four-year tenure that began in June 2022. Marco De Vincenzo was the first outsider to lead the brand after the founding family stepped back, making his departure a significant milestone in the history of the house.
Marco De Vincenzo joined Etro at a time of profound transformation. Known for his technical mastery of leather goods and a sharp eye for color from his time at Fendi, he was tasked with breathing new life into the iconic paisley prints and bohemian aesthetic of the brand. His collections successfully balanced heritage with a contemporary edge, leaning into tactile fabrics and psychedelic patterns that appealed to a younger, more global audience.
His final contribution, Etro Fall/Winter 2026 collection presented in Milan just last month, served as a vibrant farewell. It showcased his ability to manipulate Etro’s textile archives while pushing the brand toward a more structured and modern silhouette.
This leadership change arrives alongside a complete overhaul of Etro’s corporate structure. In late 2025, the founding Etro family finalized their exit by selling their remaining minority stakes to a group of investors led by Rams Global. With L Catterton maintaining its majority stake, the brand is entering a new strategic phase focused on expanding its lifestyle categories.
Under the guidance of CEO Fabrizio Cardinali, Etro has already signed major licensing deals for eyewear and fragrances. The search for a successor is now underway. The next creative leader will face the challenge of maintaining the brand’s artisanal soul while navigating a commercial landscape that demands rapid scalability. For Marco De Vincenzo, this exit opens a new door, leaving behind a brand that is more streamlined and ready for its next evolution.
