Introduced in 1896 by Georges Vuitton, the Louis Vuitton Monogram with interlocking LV and floral motifs became the House’s enduring signature.
Introduced in 1896 by Georges Vuitton, the Louis Vuitton Monogram with interlocking LV and floral motifs became the House’s enduring signature.
January 11, 2026
Introduced in 1896 by Georges Vuitton, the Louis Vuitton Monogram with interlocking LV and floral motifs became the House’s enduring signature.
Over time, January 11 became a symbolic anniversary date associated with the Louis Vuitton Monogram’s early legal protection, and fashion has treated it like a birthday for one of the most enduring codes ever printed on canvas.
The Louis Vuitton Monogram’s staying power comes from a rare kind of clarity. It expresses authorship. It announces provenance. It turns an object into a message before anyone even touches the clasp. Since its debut, the Monogram has evolved from heritage icons like the Speedy and Keepall into a constant canvas for reinvention, shaped by creative eras from Marc Jacobs and Virgil Abloh to Kim Jones, Nicolas Ghesquière, and Pharrell Williams. Its modern mythology runs through headline rewrites such as Stephen Sprouse’s graffiti, Takashi Murakami’s rainbow Monogram, Abloh’s metallic PVC and chain hardware, the Supreme collaboration, Ghesquière’s Petite Malle, and Pharrell’s brightly colored Soft Speedy.
Its relationship with celebrity sealed its myth. Louis Vuitton pieces in Monogram became a go-to for faces whose style already carried global weight. Audrey Hepburn’s association with the House helped cement Louis Vuitton as part of modern glamour’s visual vocabulary. Later eras kept the pattern in constant circulation through the star system’s everyday theatre, with Angelina Jolie photographed in travel mode, Naomi Campbell moving through airports and arrivals, and the Beckhams treating Louis Vuitton as part of a polished off-duty uniform that still reads as intentional. When a motif appears in those candid public moments, it stops feeling like a runway idea and starts feeling like a lived object with a public life.
To celebrate the coming milestone, Louis Vuitton is launching three special anniversary capsule collections - Monogram Origine, VVN (Vache Végétale Naturelle), and Time Trunk -reimagining the signature motif through fresh design narratives.
The Louis Vuitton Monogram thrives because it carries memory. It turns travel into delight. It makes a suitcase, a bag, even a small wallet feel like a marker of movement and self-possession. People keep returning to it because it offers a kind of visual stability in an industry built on constant reinvention.
