Luxe
Luxe Trends
Couture Check-in: When High Fashion Meets Hospitality
When did the poolside chaise become a runway? Somewhere between Dior planting its umbrellas along the French Riviera and Dolce & Gabbana stringing lemon-print towels across Capri, the hotel holiday turned into a high-fashion spectacle. Fashion houses, once content with the store, the catwalk, and perhaps a perfume counter, are now slipping into the lobby. They are draping daybeds, dressing waiters, and serving martinis in logo-stamped glassware.