Privacy Policy

PAVE (“we,” “our,” “us”) values your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information relating to:

Readers/Users who access our websites, apps, newsletters, or other digital services.

Business Partners including advertisers, sponsors, vendors, collaborators, and contributors.

By using our Services, you agree to the practices described in this Policy.

I. Categories of Information We Collect

1. From Readers/Users
   • ‍Identifiers: name, email, postal address, phone, account details, login credentials.
   • ‍Device & Technical Information: IP, browser type, device IDs, operating system, app usage, log files.
   • ‍Geolocation: approximate or precise (if consented).
   • ‍Activity Data: pages visited, links clicked, time spent, interactions with ads or newsletters.
   • ‍Audio/Visual: photos, video or audio you submit or appear in at our events.
   • ‍User-Generated Content: comments, contest entries, survey responses.
   • ‍Inferences: interests, preferences, behaviors inferred from usage.
   • ‍Sensitive Data: may include precise location, demographic or profile attributes, where permitted by law and only with consent.
2. ‍From Business Partners
   • ‍Business Identifiers: company details, tax IDs, billing and contract info.
   • ‍Campaign Data: audience segments, ad delivery metrics, performance reports.
   • ‍Compliance Documentation: rights clearances, licenses, certifications, proof of content ownership.

II. Sources of Data

1. Directly from you (registrations, forms, purchases, submissions).
2. Automatically via cookies, SDKs, web beacons, local storage, tracking pixels.
3. From social media platforms, advertisers, agencies, analytics providers.
4. From data brokers, co-operatives, and identity resolution partners linking your interactions across devices.
5. From affiliates and group companies worldwide.

III. How We Use Information

1. ‍For Readers/Users
   • Deliver editorial content, personalized recommendations, newsletters.
   • Process subscriptions, purchases, or event registrations.
   • Provide targeted advertising and marketing communications (with opt-out choices).
   • Improve and secure our Services, detect fraud, and monitor performance.
   • Comply with applicable legal, tax, and regulatory obligations.
2. ‍For Business Partners
   • Manage advertising, sponsorship, and collaborations.
   • Measure and report campaign effectiveness.
   • Process payments, invoicing, and financial records.
   • Ensure compliance with advertising and consumer protection laws.

IV. Tracking Technologies & Targeted Advertising

1. We and authorized partners use cookies, pixels, SDKs, and other tools for analytics, personalization, and targeted advertising.
2. We may work with Identity Resolution Partners to link data across browsers/devices using hashed identifiers.
3. Your choices:
   • Manage preferences in browser/device settings.
   • Opt out via industry pages (NAI, DAA, EDAA).
   • Use Global Privacy Control (GPC) signals – we honor them where legally required.
   • Access our Your Privacy Choices page [link] to manage tracking and ad preferences.

V. Sharing of Information

We may share information with:

• ‍Service Providers & Vendors (hosting, analytics, billing, customer support, ad tech).
• ‍Advertisers & Sponsors (aggregated/anonymized reporting, not direct identifiers unless agreed).
• ‍Affiliates & Group Companies (to support global operations).
• ‍Authorities & Regulators (where legally required).
• ‍Business Transfers (in case of merger, sale, or acquisition).

We do not sell personal data.

VI. Data Protection & Security

1. We apply encryption, access controls, secure storage, and regular audits.
2. No system is fully secure; users must also take precautions (e.g., strong passwords).
3. In case of a breach, we will notify affected individuals as required by law.

VII. Data Retention

1. We retain personal data only as long as necessary for purposes outlined or as legally required.
2. Reader accounts: deleted or anonymized after inactivity periods.
3. Business partner contracts: retained per tax/accounting obligations.
4. Aggregated or anonymized data may be stored longer for analytics.

VIII. International Transfers

1. Your data may be transferred to jurisdictions where we and our affiliates or service providers operate.
2. We apply safeguards such as Standard Contractual Clauses (SCCs), International Data Transfer Agreements (IDTAs), Binding Corporate Rules (BCRs), or equivalent mechanisms.

IX. Your Rights

Depending on your jurisdiction, you may:

• Access, correct, update, or delete your personal data.
• Request data portability.
• Withdraw consent at any time.
• Object to certain processing (e.g., direct marketing).
• Opt out of targeted advertising.

To exercise rights, please use our Data Subject Request Form [link] or email [Email]. We may verify your identity before processing.

X. Children’s Privacy & Event Data

1. Our Services are not directed to children under 13 (or 16 in some regions). We do not knowingly collect data from them.
2. If we host events, photographs and video may be captured for editorial or promotional use; by attending, you consent to such recording unless otherwise specified.

XI. CCTV (If Applicable)

If we use CCTV in offices or event venues, it is solely for security and safety purposes, retained for limited periods unless required by law.

XII. Updates to this Policy

We may update this Privacy Policy. Significant changes will be notified via our Services. Please check the “Effective Date” regularly.

XIII. Contact Us

For privacy inquiries, rights requests, or complaints: info@pavelook.com

Our registered office and data protection contacts are available upon request.

For advertisers and business partners, please also liaise with your account manager.

‍