Decoding Perfume: Beyond the Pyramid
For anyone who’s ever flipped over the glossy press card tucked inside a new fragrance box, the story always looks the same: a sparkling citrus opening, a heart of lush florals, and a base of something warm, musky, or woody. It’s the so-called pyramid structure, a neat diagram that’s dominated perfume marketing since the mid-20th century. But let’s be honest—when was the last time a scent actually unfolded on your skin like a three-act play?
September 25, 2025
